Paid Media
Paid is the fastest way to buy growth and the fastest way to burn cash, and the difference is nearly always measurement. We run Meta and Google against what the business actually keeps — with the tracking fixed first, so the dashboard means something.
Traffic, lifecycle and the revenue that follows.
A flat monthly fee — never a percentage of spend, so we've no reason to talk you into spending more.
ROAS is up and the bank balance isn't.
Reported return and actual profit drift apart quietly. By the time anyone notices, a good chunk of the budget has gone on people who were going to buy anyway.
You're paying to re-buy your own customers.
A big slice of that lovely ROAS is branded search and retargeting people who already had you in the cart.
Costs creep and nobody knows why.
CPMs go up, the creative gets tired, and the account's been on autopilot since the last person left.
You can't tell what's actually working.
Meta claims the sale, Google claims the sale, and your accountant would quite like to know who actually paid for it.
Know your numbers, then spend.
We'd rather spend a fortnight getting the maths right than a quarter optimising toward a number that lies.
- 01Weeks 1–2
Get the real numbers
Margins, shipping, returns, repeat rate. Then we work out what a customer is genuinely worth, because that's the number we'll actually be managing to.
A break-even and a target you both believe in.
- 02Weeks 2–3
Audit and restructure
Account structure, audiences, bidding, and the branded spend nobody ever questions. There’s usually waste to cut before we add a single penny.
A leaner account and a plan for the budget.
- 03Ongoing
Test creative properly
Creative is most of the performance now. We run a steady stream of concepts rather than one hero video a quarter — and we tell you which ones died.
A creative testing cadence you can actually see.
- 04Ongoing
Scale what holds up
Budget goes into whatever still works at volume, which is not always what looked best at small spend. Then we check it against your real profit, monthly.
Monthly reporting against margin, not vanity metrics.
Where the budget actually goes.
Fewer channels run properly beats all of them run badly.
- Meta ads
- Google Search & Shopping
- Performance Max
- YouTube
- TikTok
- Retargeting strategy
- Creative testing
- Feed optimisation
- Audience & exclusion strategy
- Landing page alignment
- Incrementality testing
- Budget planning
Spend you can defend in a board meeting.
Everything reported against what the business keeps.
- Unit economics worked out before we spend anything
- Account audit and restructure in month one
- A creative testing plan, with real volume
- Feed and product data cleaned up
- Reporting against contribution margin
- A flat fee — never a percentage of spend
- A monthly call with whoever runs your account
- Accounts stay in your name, always
The questions we always get asked
What's the minimum spend?
Around £5,000 a month is where management starts paying for itself. Below that you're usually better off putting the money into the ads and having us do a setup and a quarterly check-in.
Why don't you charge a percentage of spend?
Because it pays us to tell you to spend more, and that's a conflict we'd rather not have in the room.
Can you work with our existing creative?
Yes, and we'll push for more of it. Creative volume is the single biggest lever in paid right now, so whoever's making it, we want a steady supply.
Do we have to fix tracking first?
It's strongly advised. You can run ads on shaky data — you just can't tell whether they worked. Most people do the two together.
Will you take over our existing accounts?
Yes, and we'd rather inherit them than start fresh, because the history is worth something. They stay in your name either way.
